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2021 Rate and Demographic Information

 

Mechanical Requirements

DWN Printed area size – Broad Sheet

6 columns per page

19.6” per columns length

1.544” per column width

Line Screen – 85

 

 

Inches

1 column.……………………………………..1.544”W

2 columns……………………………………3.088”W

3 columns……………………………………4.632”W

4 columns……………………………………6.176”W

5 columns……………………………………7.772”W

6 columns……………………………………9.264”W

 

AD SIZE

Centerfold……………………6 columns X 20 inches (not including gutter)

Full Page……………………...6 columns X 20 inches

Half Page…………….……….6 columns X 10 inches

Quarter Page……….………3 columns X 10 inches

 

 

AGENCY RATES

Advertising Agencies: Local and national…$25.00 per column inch net

Legal/Classified……………………………………..$13.00 per column inch

Political ads…………………………………………..$25.00 per column inch (paid in advance)

Organized charities, churches, non profits..$12.00 per column inch

 

INSERTS

$400 per thousand.  5,000 insert minimum per issue.

 

COLOR RATES

$100.00 per color spot rate.  $400.00 for full color process.

 

AD RESERVATION DEADLINES

Space reservations are the Friday before publication.  All art is due no later than the Tuesday before publication by 5pm.  All ads produced by DWN will not run without approval by client.  No ads or articles will be accepted after 5pm on Tuesday.  Newspapers are distributed to outlets on Friday. 

 

 

Demographic Highlights

The Dayton Weekly News targets the most informed and African American readers in the Miami Valley region.  Dayton’s African American percentage is 39.8%.  This demographic is responsible for spending almost $300 million dollars annually on goods and services.

Quick Readership Demographics

Gender

Female 57%

Male 43%

 

Age Range of Target Market

More than 65% of Dayton Weekly News readers are between the ages of 45 – 65.

 

Average Household Income

$69,523

 

Marital Status

Married                                63%

Single                                   28%

Widowed/Divorced               9%

 

Zip Code Distribution and Circulation Numbers

Zip Code                                            Households      Retail numbers

45406…………………………………………………………2,751             496

45418…………………………………………………………...542              35

45426………………………………………………………….956               140

45417…………………………………………………………1,266               25

45408…………………………………………………………1,281               125

45402…………………………………………………………515                 120

45405…………………………………………………………1,165               380

45407…………………………………………………………1,065              130

45459…………………………………………………………….65               40

45424…………………………………………………………...418               40

45322…………………………………………………………….21                25

 

Total Distribution 10,005

Includes both home delivery and retail outlet delivery

 

*Retail numbers per zip code in parenthesis – 1,587

 

*An additional 300 papers are delivered to churches, civic and social organizations.

 

 

WHY ADVERTISE IN THE DAYTON WEEKLY NEWS?

With a total readership of more than 20,000 loyal readers, the Dayton Weekly News is the only exclusively Dayton based African American publication in the Miami Valley Region.

 

Every edition of contains valuable and unmatched information about the community that African Americans want to read about.

 

The Dayton Weekly News gives its readers what they want…Quality informative, community, statewide, and national news that relates to our community.

 

The Dayton Weekly News pass along is 3.5 and weekly distribution offers optimum program continuity.

 

The Dayton Weekly News can offer its advertisers editorial and press coverage in addition to cost effective advertising space, which will provide additional influence by the advertisers.

 

When you advertise your product or service in the leading newspaper for African Americans in the Dayton area, you are reaching loyal readers who turn to the Dayton Weekly News for positive news and information pertaining to Dayton’s urban community.

 

Staffed with advertising and marketing professionals who know and understand the Black consumer market, the Dayton Weekly News can assist you in executing a comprehensive and effective print advertising program.  We are the most trusted voice in Dayton’s African American community.

 

Contact Donerik Black

937-397-7796 or

black.donerik@gmail.com

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